Fisker Automotive Appoints Tom LaSorda as CEO - aftermarketNews
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Fisker Automotive Appoints Tom LaSorda as CEO

Co-founder Henrik Fisker becomes executive chairman of the company.

ANAHEIM, Calif. – Fisker Automotive has announced that, effective immediately, co-founder Henrik Fisker will become executive chairman of the company, and Tom LaSorda is appointed CEO and vice chairman of the board, with full responsibility for the running of the company’s day-to-day
operations.
 
Henrik Fisker, who co-founded Fisker Automotive in 2007 after an illustrious design career at brands including BMW and Aston Martin, will focus on building the Fisker brand in global markets and the styling and design of future Fisker models.
 
“We have created a new automotive company, launched a new electric vehicle extended range technology and brought the Fisker Karma to market successfully in a remarkably short timeframe,” said Henrik Fisker. “The Fisker Karma is the first car designed and engineered in America to win BBC Top Gear’s prestigious Luxury Car of the Year Award, as well as numerous other accolades, and that is something of which I am immensely proud.
 
“I am looking forward to working closely with Tom as we steer the company into its future as an iconic global automotive brand with a range of desirable cars that offer environmentally responsible luxury,” Fisker added.
 
LaSorda, who joined the company as vice chairman of the board and executive adviser to the management team in December, will assume full CEO responsibilities and day-to-day operational management.
 
A well-known industry executive, with more than 30-years experience, LaSorda was a former CEO, president and vice chairman of the Chrysler Group and also held a number of executive positions at General Motors over a 23-year career.
 
“I am delighted to be assuming such a central role at this exciting time in Fisker Automotive’s history,” said LaSorda. “The Fisker Automotive team has designed and engineered a great range-extended electric car with industry leading technology and it gives me great pleasure to be working together with the co-founders, Henrik Fisker and Barny Koehler, to build Fisker Automotive into a global automotive company. As part of our future strategy, we will be seeking strong partnerships and alliances as Fisker continues to grow as a brand.”
 
With the re-organization, Chairman of the Board Ray Lane will assume a lead director role, as Henrik Fisker takes on the executive chairman role.
 
“Ray has been an invaluable guide and help to us as we have grown this company and its financial strength over the past few years. For a company to raise over $860 million of private equity is a remarkable achievement, and Ray’s support and guidance has been a key factor in that,” said Fisker.
 
“I am looking forward to working with the new leadership team as we move to the next level in the company’s history,” Lane added.
 
 

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