Firestone To Remain Sole IZOD IndyCar Series Tire Supplier Through 2018 - aftermarketNews

Firestone To Remain Sole IZOD IndyCar Series Tire Supplier Through 2018

The expanded agreement begins in 2014, and includes tires and technical support, investments in advertising, event promotions, at-track signage, hospitality, race title sponsorships and other programs. Specific details of the agreement and relationship will be announced next year.

NASHVILLE, Tenn. – Bridgestone Americas Tire Operations and IndyCar have announced that Bridgestone Americas’ Firestone brand will remain the sole tire supplier to the IZOD IndyCar Series through the 2018 race season.
 
Firestone has supplied tires to the IZOD IndyCar Series since the league began in 1996, and this announcement confirms the Firestone brand’s participation in the 100th running of the Indianapolis 500 Mile Race in 2016. As part of the partnership extension, the Firestone brand will increase its commitment to and investments in the series to help maximize the growth potential of the series.
 
The expanded agreement begins in 2014, and includes tires and technical support, investments in advertising, event promotions, at-track signage, hospitality, race title sponsorships and other programs. Specific details of the agreement and relationship will be announced next year.
 
The title sponsorship and official tire status of the Firestone Indy Lights series will run through 2013.
 
The IZOD IndyCar Series 2013 schedule includes 16 tracks with doubleheader race weekends at Belle Isle Park in Detroit; in Toronto, Canada; and at Reliant Park in Houston, Texas.
 
In addition to the partnership with the IZOD IndyCar Series, the Firestone brand will be the official tire of the race season kickoff – the Honda Grand Prix of St. Petersburg in St. Petersburg, Fla., and the Toyota Grand Prix of Long Beach in Long Beach, Calif.
 
In keeping with tradition, Firestone will remain the Official Tire of the Indianapolis 500 Mile Race. Firestone also will continue as the title sponsor of the Firestone 550 at Texas Motor Speedway in June.
 
 

You May Also Like

Bendix Making Changes at Indiana Manufacturing Operation

Bendix said it is transforming its distribution center into a state-of-the-art facility and consolidating dampers manufacturing into a single, larger space.

Over the next year and a half, the Bendix Distribution Center – the company’s primary North American distribution point – will upgrade into an operation using automation technology, while the engine vibration damper business will consolidate production into a larger space on the campus.

The changes are the result of a multimillion-dollar capital investment, Bendix said.

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

Castrol-Barret-Jackson

Other Posts

Doleco Announces Facility Expansion in Charlotte

The 33,000-square-foot facility is strategically positioned near major transportation hubs, providing optimal access to raw materials and speeding shipment of finished goods to all U.S. markets.

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

MAHLE Releases 2023 Sustainability Report

MAHLE noted it made significant progress in reducing its CO2 emissions, and increasing the use of renewable electricity.

MAHLE Releases 2023 Sustainability Report
Transtar Industries Continues Rapid Product Line Expansion 

The company is now offering OE recycled engines, in addition to its expansive line of OE recycled transmissions and transfer cases.