Federated to Launch Toys for Tots Partnership at Federated 400 NASCAR Race in Richmond - aftermarketNews

Federated to Launch Toys for Tots Partnership at Federated 400 NASCAR Race in Richmond

U.S. Marines to be on-hand during race weekend.

STAUNTON, Va. – Federated Aut Parts will be a national corporate partner of the U.S. Marine Corps Reserve Toys for Tots campaign in 2012 – a program that delivers new toys and the magic of Christmas to less fortunate children each holiday season.
 
The partnership will kick off at the Richmond International Raceway (RIR) during race weekend, Sept. 7-8, for the Federated Auto Parts 400 NASCAR Sprint Cup race.
 
“We believe in the mission of the Marine Toys for Tots campaign and look forward to helping collect toys and donations for this extremely worthwhile organization,” said Mike Schultz of Federated Auto Parts. “When we announced at our annual meeting that we were working with Toys for Tots, we raised $65,000 in about 10 minutes, so to say our members and associates are excited about this partnership is an understatement. We look forward to kicking off our partnership at the Federated 400 in Richmond and thank the Marines and everyone at RIR for their support during race weekend.”  
 
Several U.S. Marines will be on-site at RIR to discuss Toys for Tots during race weekend. A seven-ton Marine truck and a M777 Howitzer will be on site as well. Federated spokesman and NASCAR driver Kenny Schrader, who will be driving the Federated Sprint Cup Car in the Federated 400, will make an appearance at the Toys for Tots site during the weekend. As part of the campaign launch, Federated will present a check for the $65,000 raised at the annual meeting to Toys for Tots prior to the race.
 
“We are very pleased to welcome Federated Auto Parts as a Toys for Tots corporate partner,” said Lt. Gen. Pete Osman, USMC (Ret), president and CEO of Marine Toys for Tots Foundation. “Kicking off our partnership at the Federated Auto Parts 400 is a terrific way to encourage NASCAR fans nationwide to support Toys for Tots. With their generous support, we will be able to fulfill the Christmas holiday dreams of thousands of less fortunate children, who otherwise might have been forgotten this year.”
 
Federated and its members will collect toys and money for Toys for Tots from October through December at participating Federated Auto Parts stores throughout the country.
 
 

You May Also Like

High Performance Expo to Debut in Charlotte

The inaugural High Performance Expo (HPX) will be held from June 3-5, 2025, at the Charlotte Convention Center.

The High Performance Expo to Debut in Charlotte

The inaugural High Performance Expo (HPX), the business and consumer show of the North Carolina Motorsports Association (NCMA), will be held from June 3-5, 2025, at the Charlotte Convention Center, followed by area-wide enthusiast activities. The event will bring together all segments of the racing and performance community for the first time in the heart of the auto racing industry.

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership
Castrol Becomes Official Motor Oil of Barrett-Jackson

At its first event under this new partnership, Castrol will introduce its new branding to the U.S. market.

Castrol-Barret-Jackson

Other Posts

ACC Provides Sneak Peek into Conference Speakers

Many thought leaders will share their knowledge on the latest trends, strategies and innovations in automotive communications. 

Automotive Communications Council
AAPEX Named One of 50 Fastest-Growing Shows in 2023  

This is the second consecutive year that AAPEX earned a spot in TSE’s Fastest 50 Class.

Vision Conference to Feature Town Hall with MEMA’s Ann Wilson  

The theme of this year’s conference is “The New Aftermarket: Embracing Change to Drive Growth.”

MEMA Aftermarket Suppliers Recaps 2024 Vision Conference 
Continental Celebrates Expansion in South Carolina

The 90,000-square-foot-building has capacity for 350 employees and is designed and built for future expansion potential.

Continental Celebrates Expansion in South Carolina