STAUNTON, Va. – Federated has announced it will continue its partnership with ESPN television and radio networks, airing a national broadcast advertising campaign throughout the remainder of 2009.

“In a year where many organizations are cutting back on advertising expenditures, we are proud to continue our national advertising program on the ESPN networks,” said Phil Moore, director of marketing for Federated. “Federated and ESPN have had a great relationship over the years. Our national advertising campaign is an important marketing tool for our members, providing a great support mechanism to help drive business to Federated locations.”

In addition to its ESPN advertising schedule, Federated also targets customers through a comprehensive motorsports program. For the 14th-straight year, Federated will sponsor the Federated Auto Parts 300 NASCAR Nationwide Series race. The race will be held June 6 at the Nashville Superspeedway in Lebanon, Tenn., and will be broadcast nationally on ESPN2 at 6:30 p.m. CST.