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Federated Car Care to Sponsor ARCA Season Finale

Federated Car Care 200 to air live from Toledo on Oct. 16 on SPEED.

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STAUNTON, Va. – Federated Car Care will be the title sponsor of the 2011 ARCA season finale at the Toledo Speedway on Sunday, Oct. 16. The race will be televised live on SPEED starting at 2 p.m. EST at the Toledo Speedway.

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Federated has been the sponsor of the Ken Schrader Racing ARCA team in 2011 and the Federated Auto Parts ARCA car, driven by Hessert, is currently seventh in the ARCA season point standings. Schrader Racing and Hessert will be going pink for the Federated Car Care 200 as the Federated car will showcase a special paint scheme for the Toledo race in recognition of Breast Cancer Awareness month in October.

“We want to thank ARCA for providing Federated Car Care with the title sponsorship opportunity for the final ARCA race of the season,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “Federated has been the presenting sponsor at four ARCA races earlier this year so the title sponsorship of the Toledo race is a great way for Federated to close out the 2011 ARCA season. We have some great hospitality activities planned around the race and hopefully Tom Hessert and the Federated Auto Parts ARCA car will take the checkered flag for a great ending to a great season.”

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