Falken Tire Corp. has made several changes to its senior management team. Fumikazu Yamashita was promoted to vice president of technical services. Yamashita has been with Falken’s parent company, Sumitomo Rubber Industries (SRI), for more than 30 years. In his new position, he will be responsible for technical services and quality assurance testing, product development and OE technical services, Falken said.
The tiremaker also promoted Keiji Mimaki to director of product planning. In his new position, Mimaki will focus on developing new products for North America.
Shinjiro Yamazaki was named the new director of OE sales. Yamazaki joins Falken after 14 years at SRI. In his new role, Yamazaki will be responsible for expanding Falken Tire sales to OE manufacturers and he will help establish a new OE sales office in Detroit.
Falken also has hired a new director of human resources, Chris Roberts. Roberts has more than 20 years of human resources experience and she will be responsible for human resources, safety and facilities operations.
