WINSTON-SALEM, NC — Douglas Battery, one of the nation’s leading battery manufacturers, said it is confident that a recent internal restructuring of its automotive division will ensure its position in a highly competitive market.
“Good companies make tough decisions,” said William Spears, vice president of sales and marketing for Douglas Battery Automotive. “Douglas understands we’re in a world economy and to remain competitive and viable, changes are necessary.”
In a press release issued this week, officials at Douglas said that in order to remain competitive and avoid placing further pressure on customers, the company underwent an aggressive internal restructuring, which included cutting expenses and increasing prices. Officials at Douglas said the decision to restructure stemmed from escalating prices for commodities such as lead, plastic, acid and fuel, as well as increasing costs for peripheral items such as insurance.
“We remain committed to the automotive and industrial markets, and this will make us a more competitive force going forward”, says Charles Douglas, president and COO. Douglas added that the restructuring will be completed by March 31, 2005.
As an added display of commitment, the company also recently made significant changes to its battery line, including introducing a new three-year free replacement battery line called LEGACYIII Gold.
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