Don McEntee Named VP of Marketing for SKF Vehicle Service Market, North America

SKF has appointed Don McEntee vice president of marketing of the SKF Vehicle Service Market (VSM), North America Business Unit, effective immediately. McEntee will report to Mike McGrath, president of the VSM North America Business Unit. In his new position, McEntee will manage an expanded marketing organization that includes cataloging, communications, marketing, pricing, product management, program distribution and sales administration.

ELGIN, IL – SKF has appointed Don McEntee vice president of marketing of the SKF Vehicle Service Market (VSM), North America Business Unit, effective immediately. McEntee will report to Mike McGrath, president of the VSM North America Business Unit.

In his new position, McEntee will manage an expanded marketing organization that includes cataloging, communications, marketing, pricing, product management, program distribution and sales administration.

"Don’s appointment as vice president of marketing was a logical decision based on his experience and knowledge of the North American marketplace," said McGrath. “By combining the various marketing activities into one high functioning team, the new marketing department will be the driving force behind many of VSM’s initiatives in the future.”

Previously Director of Sales for the US Automotive Aftermarket of SKF VSM, McEntee is a graduate of Northwood University and has served the vehicle service industry for over 28 years. He will continue to work from SKF’s Elgin, IL office.

For more information about SKF, visit: www.vsm.skf.com.