Global Business Professor’s latest audio interview, titled “International Trade Show Marketing,” features Chris Bowers, managing director of CMB Automotive Marketing, and international marketing communications expert.
In the 13-minute audio interview, Bowers discusses the opportunities available to automotive companies in exhibiting at trade shows, both in their local region and internationally. He also shares marketing advice on how to make sure companies are getting the most out of trade shows, as exhibiting can be expensive and take a lot of resources. In addition, he discusses key things to consider when taking part in international trade shows, how technology is changing how we take part in trade shows and what those opportunities are.
Bowers is a marketing and creative services professional with considerable experience in the automotive and high-performance technology industries. Working in international markets, he offers a global viewpoint, with creative thinking, on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands. Born and raised in Detroit and now living in the U.K., Bowers has extensive experience in U.S. and European automotive markets.
Click here to listen to the audio interview.
About CMB Automotive Marketing
CMB Automotive Marketing is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high-performance technology sectors. The company develops strategy, deliver content and creative that connects you with your customers, builds brands and drives new business opportunities. In short, it delivers high-performing marketing to a high-performance industry.
