MADISON, Ind. – Direct Lift will serve as the Exclusive Lift Sponsor for all the Barrett-Jackson collector car auctions in 2013, starting with the Scottsdale, Ariz., event Jan. 13-20. It will be the second consecutive year Direct Lift has partnered with the prestigious auction producer. 
“Barrett-Jackson is an excellent match for Direct Lift because they both represent the best of the best in the collector car industry,” said David Fischmer, Direct Lift brand manager. “The auctions this year are going to include some of the rarest, most valuable and sought-after vehicles on the market, and buyers know they can trust Direct Lift vehicle lifts to handle their investments. We offer a full lineup of lifting products for vehicle enthusiasts, and each one reflects our commitment to high quality.”
Barrett-Jackson produces “The World’s Greatest Collector Car Auctions,” which feature an array of high-end, one-of-a-kind vehicles. Many cross the block without reserve prices, creating an exciting atmosphere that draws thousands of spectators and bidders.
In addition to the Scottsdale event, auto lovers will see Direct Lift at all other Barrett-Jackson auctions. At Scottsdale, Direct Lift four-post lifts will be featured in the Bidder Bar, pre-inspection area and Direct Lift booth in the vendor area.
Live television coverage of Barrett-Jackson Scottsdale begins Tuesday, Jan. 15 on SPEED. The network will broadcast nearly 40 hours of live programming from the auction that week.
