Denso's New CEO Focuses on Big 3 Business - aftermarketNews

Denso’s New CEO Focuses on Big 3 Business

Mitsuo Matsushita, the new CEO of Denso International America Inc., wants to increase revenue and profit margins as the company diversifies its customer base. Matsushita wants to add Big 3 business to complement its business with Toyota Motor Corp. and Honda Motor Co.

From Automotive News via MEMA Industry News

DETROIT — Mitsuo Matsushita, the new CEO of Denso International America Inc., wants to increase revenue and profit margins as the company diversifies its customer base.

Matsushita wants to add Big 3 business to complement its business with Toyota Motor Corp. and Honda Motor Co.

That’s a stark contrast from its main U.S. competitors, Delphi Corp. and Visteon Corp. Both are trying to gain business from foreign-owned automakers.

Denso of Southfield, Mich., engineers and builds heating and cooling systems, electrical components and electronic controls for engines and transmissions. It employs 14,000 in North America. Parent company Denso Corp. is based in Japan.

Matsushita says Denso is on track to reach $5 billion in 2005 – about $500 million more than the last fiscal year. He wants to see the profit margin grow from 6 percent to 10 percent. Matsushita, who became CEO July 1, says he wants to get half of Denso’s North American business from the Big 3. About 55 percent of its North American sales come from Toyota. Other big customers: 13 percent of sales come from DaimlerChrysler AG; 13 percent from Honda; 4 percent from General Motors; and 1 percent from Ford Motor Co.

To reach its goal, Denso must make a high-quality pitch – sometimes with higher prices – to automakers that are under severe cost pressure. But U.S. automakers also want to increase quality and reliability ratings, and Denso can help them get there, Matsushita says.

“In the past we could have taken advantage with quality products in North America, and that’s where I would like to make a breakthrough with the Big 3,” he says. ” I believe there is much room for us to get into the Big 3 with new products, new technology.”

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

Philips Introduces New Xperion 3000 LED Work Light Line

The new line includes 10 work lights, nine of which are powered by rechargeable lithium batteries. 

Philips Introduces New Xperion 3000 LED Work Light Line

Lumileds introduced a new line of Philips Xperion 3000 LED work lights, which it said are designed for durability, reliability and affordability. Xperion 3000 LED work lights include advanced features that make the lights more useful to DIYers and auto service professionals alike, the company said.

The Xperion 3000 LED line includes 10 work lights, nine of which are powered by rechargeable lithium batteries. There are seven hand-held lights, two flood lights and a headband headlamp in the line.

Cloyes Gear & Products Acquires Automotive Tensioners Inc.

The partnership aims to deliver an improved and cohesive timing system solution to modern automotive repair shops, Cloyes said.

Alltech Automotive Adds Wheel Hubs to QualityPro Brand

The QualityPro wheel hubs feature an e-coating treatment aimed at enhancing corrosion resistance in an environmentally friendly way.

Quality-Pro-wheel-hubs
Anchor Announces Additional Lexus, Toyota Coverage

The latest release includes coverage for 4,716,160 applications and model years 2019-2024.

Anchor Announces Additional Lexus, Toyota Coverage
Clarience Technologies Acquires Safe Fleet

The acquisition strengthens Clarience Technologies’ position in several industry segments and paves the way for cross-selling opportunities and increased innovation.

Other Posts

bproauto Launches Revised Aftermarket Parts Website

The expanded website includes search by part number or vehicle fitment, dealer locator, region selection tool for U.S., Canada and Mexico, and much more.

bproauto Aftermarket Parts Brand Launches Revised Website
Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

Philips Releases GoPure Advanced Automotive Air Purifier
Valvoline Global Shares Growth Opportunities with Aramco

Now, the Valvoline brand is Aramco’s lubricant product retailer globally.

Valvoline-aramco
MPA Introduces New Brake-Related Product Part Numbers

The new part numbers are offered through QB, Quality-Built and Quality-Built Black Series brands powered by MPA.

Quality-Built-brake-parts-MPA