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Dana Showcases Upgraded e-Commerce Platform, New Aftermarket Products At HDAW’18

Since launching its DanaAftermarket.com e-catalog and e-commerce platform at HDAW last year, the company says it has added many upgrades and enhancements to improve the customer experience by enabling a real-time, direct connection between Dana’s customers and its product brands.

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Dana Inc. revealed enhancements to its e-catalog and e-commerce platform, as well as a new seal installation tool kit, which the company is showcasing alongside its heavy-duty Spicer universal joints, at Heavy Duty Aftermarket Week ’18 (HDAW), one of the largest aftermarket trade shows for the commercial vehicle market in North America.

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Since launching its DanaAftermarket.com e-catalog and e-commerce platform at HDAW last year, the company says it has added many upgrades and enhancements to improve the customer experience by enabling a real-time, direct connection between Dana’s customers and its product brands.

“Dana continually looks for opportunities to improve our customers’ interaction with our aftermarket products,” said Peter Cirulis, vice president of customer experience, strategy and product planning for the Dana Aftermarket. “We made these latest enhancements to maximize the functionality and convenience of DanaAftermarket.com, allowing our customers to easily search our extensive online product catalog, check availability and purchase through the best real-time, web-based experience possible.”

The new mobile-ready design makes the buying process easy from any mobile device. In real-time, DanaAftermarket.com provides unprecedented access to parts, including product images, descriptions and informational videos. Customers can quickly search for parts, check availability and review their order status. They also are able to receive instant notifications of order status via confirmation emails and text message notifications. Further, with direct connectivity to FedEx, UPS and other freight companies, they can track their delivery all the way to their front door or dock.

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Furthermore, for added convenience, the DanaAftermarket.com consumer price quote request feature allows Dana distributors to instantly bid on orders submitted by the general public, while its live customer-service enhancement creates a direct connection between customers and Dana representatives for immediate response to questions and feedback.

New Seal Installation Tool Kit Announced

Dana’s new Spicer seal installation tool kit provides precise tools to ensure the job is done right the first time, every time, says the company. The all-inclusive kit features an extensive collection of color-coded tools, an easy-to-understand tool selection chart and installation instructions and tips that can be used on the most common Spicer axle models.

Full Array of Aftermarket Products on Display

The Dana exhibit (located at booth 605) at HDAW, which runs Jan. 22-25 in Las Vegas, also features genuine Spicer Life Series and Spicer 10 Series u-joints.

“Spicer is a trusted name for commercial vehicle parts in the heavy-duty aftermarket,” said Dan Griffin, senior director of sales, engineering, finance and human resources for the Dana Aftermarket. “Recent competitive testing for fatigue has proven that Spicer u-joints outperform the competition and are the optimal choice for our customers.”

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Fatigue test results showed that Spicer 10 Series u-joints were five times more durable than the closest competitor on like products. Spicer 10 Series u-joints are manufactured using statistically controlled processes to ensure consistently high quality, durability and performance. The Spicer 10 Series u-joints feature enhanced journal cross material and zerks positioned on both sides for ease of lubrication and increased life span.

Spicer Life Series u-joints have upgraded lubrication options, seal guard, premium Viton multi-lip sealing package, thrust washers, bearing cups and journal cross equipment for optimal performance and reliability.

The Spicer u-joints and all other Dana products are available now through its recently enhanced e-catalog and e-commerce platform at DanaAftermarket.com.

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