NOVI, Mich. — Cooper-Standard Automotive has announced it is reorganizing its operating and reporting structures, which will include the discontinuation of its global Body & Chassis and Fluid Systems product line operating divisions and their supporting organization structures. The reorganization will also include the establishment of new operating and reporting units organized on the basis of geographic regions.
Effective immediately, the company will operate from two divisions, North America and International, covering Europe, South America and Asia. The company said this reorganization allows Cooper-Standard to maintain its full portfolio of global products and provide unified customer contact points, while better managing its operating costs and resources in severe industry conditions. The changes will result in a reduction in the company’s worldwide salaried workforce of approximately 20 percent.
Cooper-Standard has selected two of its key operating executives, Edward Hasler and Keith Stephenson, to lead the new divisions. Hasler will serve as president of the North America division, while Stephenson becomes president of the International division. Hasler has also been named vice chairman of Cooper-Standard Holdings Inc. and Cooper-Standard Automotive Inc., joining the boards of directors of both companies effective immediately.
James McElya will resume his former role as chief executive officer (CEO) in addition to continuing to serve as executive chairman.
"Cooper-Standard has a long history of proactively adjusting to changing forces in the market," said McElya. "Our decision to reorganize our operations will enable us to effectively operate in the extremely challenging industry conditions that are persisting, while continuing to provide the same extensive product offering to our global customers."
Hasler has more than 25 years of experience in leadership positions within the global automotive industry. He most recently served Cooper-Standard most recently as president and CEO, and previously as its chief operating officer and president of its global Sealing Systems division. Stephenson, who previously served as president of Cooper-Standard’s Body & Chassis division, joined Cooper-Standard in 2007. He previously served in a number of senior positions at Boler Co., including chief development officer and president of International Operations for its Hendrickson division.
Additionally, Michael Verwilst, formerly president of the company’s global Fluid Systems division, has been named vice president, mergers and acquisitions. Verwilst replaces Larry Beard, who is retiring after working for Cooper-Standard since 1998. Verwilst, who joined the company in 2003, brings extensive management experience and strategic planning background to this role.
Through its new North America and International divisions, Cooper-Standard will continue to offer its key product groups, which include: body sealing systems, fluid handling systems and NVH (noise, vibration and harshness) control systems. According to the company, the new structure creates unified customer contact points that represent the entire Cooper-Standard product offering.
