CHARLOTTE, N.C. — Back by popular demand, Continental Tire has launched the "Ultimate Adventure II" sweepstakes. As part of the new promotion, running Sept. 15 through Nov. 2, consumers who purchase four Continental-brand tires valued at $499 or more will receive a free Navigon GPS system.
"The overwhelming response to the original Ultimate Adventure promotion prompted us to have another run at it," said Travis Roffler, director of marketing, Continental Tire North America. "We’re especially excited because the promotion is raising the Continental profile to a large audience of consumers."
The new promotion is being supported with point-of-sale displays at Continental tire dealerships nationwide; with a Web banner ad campaign; and with ads in a variety of leading automotive enthusiast publications.