Connect with us

Distribution

Continental Tire To Exit IMSA At End Of 2018 Season

Continental Tire will remain a partner through the 2018 season and supply tires for the WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge and Prototype Challenge series.

Advertisement

At the end of the International Motor Sports Association (IMSA) contract term in 2018, Continental Tire’s sponsorship of the WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge and Prototype Challenge series will come to an end. After submitting a proposal for a multi-year extension, which included a significant increase in investment, IMSA has chosen not to extend the partnership. Continental Tire will remain a partner through the 2018 season and will supply tires for those series.

Advertisement
Click Here to Read More
Advertisement

Over the past eight years, Continental Tire and IMSA/GRAND-AM have enjoyed a strong partnership. Since 2010, Continental Tire made a considerable investment to develop and produce race tires that fit IMSA’s specifications. In addition, Continental Tire has invested substantially to help grow sports car racing in the U.S. with a focus on fans through various marketing activities.

“We are extremely proud of the contributions we’ve made to sports car racing in the U.S.,” said Travis Roffler, director of marketing of Continental Tire the Americas. “We worked diligently to continue our support of IMSA, and the growth of the sport, and are disappointed in IMSA‘s decision to go a different direction. We remain committed to making the 2018 IMSA season a fantastic year for the fans, drivers and all the teams.“

Roffler continued, “The relationships we’ve built over the years are many, and we thank everyone for their continued support of the Continental Tire brand. We also want to thank the fans. Without you, there would be no racing.“

Advertisement

National Pronto Association Adds Brakes And More

U.S. Auto Parts Network Selected For Russell 2000 Index

APA Holds Online Election, Announces 2020 Board Of Directors

Refaccionaria Del Sol Upgrades To Epicor Vision Software

Advertisement

POPULAR POSTS

Newsweek Ranks Goodyear Among Greenest Big Companies

Sponsored Content

Why Trucks Are The Future Of The Aftermarket Sweet Spot

Events

Editor’s Note: AMN On Holiday

Legislative

VA Gov. Signs Vehicle Safety Inspection Program Legislation

Connect