At the end of the International Motor Sports Association (IMSA) contract term in 2018, Continental Tire’s sponsorship of the WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge and Prototype Challenge series will come to an end. After submitting a proposal for a multi-year extension, which included a significant increase in investment, IMSA has chosen not to extend the partnership. Continental Tire will remain a partner through the 2018 season and will supply tires for those series.
Over the past eight years, Continental Tire and IMSA/GRAND-AM have enjoyed a strong partnership. Since 2010, Continental Tire made a considerable investment to develop and produce race tires that fit IMSA’s specifications. In addition, Continental Tire has invested substantially to help grow sports car racing in the U.S. with a focus on fans through various marketing activities.
“We are extremely proud of the contributions we’ve made to sports car racing in the U.S.,” said Travis Roffler, director of marketing of Continental Tire the Americas. “We worked diligently to continue our support of IMSA, and the growth of the sport, and are disappointed in IMSA‘s decision to go a different direction. We remain committed to making the 2018 IMSA season a fantastic year for the fans, drivers and all the teams.“
Roffler continued, “The relationships we’ve built over the years are many, and we thank everyone for their continued support of the Continental Tire brand. We also want to thank the fans. Without you, there would be no racing.“