IMSA Archives - aftermarketNews
ASE Partners with Michael Lewis for IMSA Racing Series

Throughout the 2023 season, the ASE logo will be displayed prominently on Lewis’s race gear.

VP Racing Announces a New Entitlement Sponsorship

VP Racing will support the inaugural IMSA VP Racing Sportscar Challenge.

IMSA Acquires Historic Sportscar Racing

Asset purchase adds Historic Racing into IMSA portfolio.

VP Racing Fuels Expands Relationship With IMSA

They announced the expansion of their relationship through the conclusion of the 2027 season.

Michelin Becomes Official Tire Of IMSA

For the 2019 season, Michelin will support 19 automotive brands competing in different classes of the IMSA WeatherTech SportsCar Championship – compared with five brands last season.

Forgeline Motorsports Expands Marketing Presence With IMSA

Forgeline also is a sponsor of the Pirelli World Challenge, NASA, SCCA, CAM Challenge, Goodguys AutoCross, DriveAutoX and the Midwest Muscle Car Challenge.

Continental Tire To Exit IMSA At End Of 2018 Season

Continental Tire will remain a partner through the 2018 season and supply tires for the WeatherTech SportsCar Championship, Continental Tire SportsCar Challenge and Prototype Challenge series.

IMSA, VP Racing Fuels Commit To Long-Term Extension Of Partnership

VP Racing Fuels has included IMSA-specific branding in selected consumer products sold at major retailers over the past several years. Those efforts will be expanded, and IMSA also will receive increased exposure through VP’s growing list of gas stations and quick-lube locations.