STOW, Ohio – Max-Trac Tire Co., Inc. (dba Mickey Thompson Performance Tires & Wheels) has named Chris Barbara as president. In this new role, Barbara will be responsible for driving top-line profitable sales by expanding opportunities to grow the Mickey Thompson business. He will lead and execute a strategic plan that includes traditional and emerging opportunities, such as Internet sales, as well as development of new markets for existing products and product mix opportunities to drive increased profitability.
Barbara brings 14 years of experience in the tire industry to his new position. He joined Cooper Tire & Rubber Co. in 1998 as a marketing assistant and was quickly promoted to territory manager, a position he held until being named manager—sales training, in 2005. Two years later, Barbara was appointed director—marketing and key account sales for Cooper de Mexico, a post he held until being named to his most recent role, key account executive—national retail channel at Cooper Tire.
He holds a bachelor’s degree from the University of Findlay.
