LOS ANGELES, Calif. — CarDomain.com, a large social networking site for car lovers, has made an enhancement to its exclusive brand pages that will interest aftermarket manufacturers.
The site now gives aftermarket manufacturers the ability to link social networking content originating from their Facebook, Twitter and YouTube accounts.
Brand Pages are similar to Facebook Fan Pages, encouraging an ongoing dialog about all things automotive. Companies can now add their Facebook, Twitter and YouTube feeds to their pages along with tabs for new product releases and updates. Using these Brand Pages, the auto industry can target CarDomain’s users through trusted referrals and the insights of a car-focused community, the company says.
"There are 900,000-plus custom car profiles on CarDomain and 75 percent of the 3 million that visit CarDomain each month are not the people who own these profiles. This demonstrates that visitors are coming to research parts ideas for their own rides," said Michael Robleto, west coast advertising director, CarDomain Network.
"Our new advanced Brand Pages go far in helping the industry communicate and interact with the millions of car enthusiasts already looking for new ideas and parts for their current or next automotive project," added Glenn Rogers, CarDomain CEO. "Engaging consumers on traditional social networking sites is challenging, but when you are working with them through CarDomain, you know they are already actively shopping for parts."
