Bridgestone plans to participate in the Consumer Electronics Show in Las Vegas from Jan. 9-12, 2024, showcasing its commercial mobility products and solutions. The company said its booth will demonstrate how its services contribute to sustainability, efficiency, safety and productivity for various fleet sizes. In partnership with Kodiak, Penske and Truckers Against Trafficking, Bridgestone will engage in discussions on societal and fleet-related challenges, with live streams available for remote audiences.
The company’s exhibit will feature the latest commercial trucking technologies and insights into future roadway systems. Bridgestone’s move to establish a Mobility Technology Business in North America involves a combination of top-tier tires, services and technology. The company’s customized solutions are designed to provide valuable data and insights, aiming to enhance commercial fleet operations across various aspects. At CES, Bridgestone will introduce “Bridgestone Fleet Care,” a comprehensive suite for fleet management, including EnlitenTechnology for tire design and materials, tire retreading to reduce waste, service solutions through its extensive dealer network and tire solutions that utilize real-time monitoring.
The company will also discuss its fleet management solutions that encompass sophisticated platforms for vehicle, asset and driver safety, as well as operational efficiency. These include GPS tracking, video telematics, driver behavior management and other advanced tools.
In its booth, Bridgestone will highlight its participation in the World Solar Challenge to promote sustainable motorsports and its partnership with Truckers Against Trafficking to introduce technology aiding the fight against human trafficking. Additionally, the company will share its collaborative efforts with Kodiak Robotics and Penske to discuss advancements in fleet mobility and sustainability.
Bridgestone said its display at CES reflects its E8 Commitment, focusing on values such as energy, ecology and efficiency to foster a sustainable society. The company will be located at Booth 4465 in the West Hall of the Las Vegas Convention Center. The media days for CES 2024 are scheduled for Jan. 7-8, with the public show running from Jan. 9-12.
