Brembo, the world leader and acknowledged innovator of brake technology, received the Gold award, the highest recognition, from the Automotive Content Professionals Network (ACPN) for content on the company’s BremboParts.com aftermarket component online catalog.
The annual awards recognize the best examples of electronic cataloging, product content and business to business systems in the vehicle aftermarket. Catalogs, content, and systems are judged on a variety of criteria ranging from compliance with Auto Care Association’s Content Exchange Standards ACES and PIES. Web-based catalogs are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content.
“The Gold award from the ACPN reaffirms our commitment to continuous improvement in how we interact with our customer base digitally,” said Walter Keating, Brembo North America, aftermarket manager. “We continue to make the buying experience for our customers as easy as possible the first time they visit our online catalog. Having the right information in an easy to navigate format makes for a seamless gateway to identify the right parts and complete the buying experience with our partners in the US and Canada or via BuyBrembo.com. The work by the team has led to increased customer satisfaction, repeat customers, and a decrease in product returns. Our global Brembo team, along with our suppliers and web support group, continue to show care and conscientiousness to make BremboParts.com an award-winning brake parts information and purchase destination. It is a pat-on-the-back for the whole team to receive the highest recognition from the ACPN.”
BremboParts.com showcases the company’s brake pad offerings with over 92 percent coverage for Domestic, Asian and European vehicles, as well as its UV coated replacement brake rotors, performance brake fluids and the Brembo B-Quiet brake component lube. In addition to identifying the specific OE quality replacement parts they need, consumers can view QR (Quick Response) codes scanned from the packaging, so technicians and do-it-yourself mechanics can directly access videos that describe fitting instructions for each application. Genuine Brembo brakes, rotors, fluids and lube can be purchased directly at our partners’ locations or at BuyBrembo.com.
For more information about ACPN or the Content Excellence Awards, visit autocare.org/acpn.