BendPak's 40-Year Evolution with Jeff Kritzer (Audio)

BendPak’s 40-Year Evolution with Jeff Kritzer (Audio)

Kritzer worked his way up from the shipping and receiving department to president and CEO.

When you’ve worked for a company for more than 40 years, you certainly know “where the bodies are buried,” as they say. But more fascinating, you’re a walking history book, seeing the company through its ups and downs, successes and flops and stellar innovations that have defined the next generation of the aftermarket.

Jeff Kritzer, president and CEO of BendPak, is one of those guys.Kritzer started at BendPak, a California-based company best known for its car lifts and wheel service equipment, when he was a 20-something recent college grad. As he describes it, he found out about the job thanks to family connections: Owner Don Henthorn’s daughter was best friends with Jeff’s sister at the time. He knew Jeff was in search of a job, and Jeff soon started in the company’s shipping and receiving department. Thanks to his innovative thinking and hard work, Jeff worked his way up in the company, seeing through dozens of brands, products and industry firsts over the years.

In the latest episode of AMN Drivetime, sponsored by AISIN, Jeff delves into:

  • His “rags to riches” career trajectory at BendPak (1:10)
  • Advice and good business practices Jeff has learned from his mentors, including Henthorn (2:54);
  • How BenPak’s product lines have evolved over time to meet market demand (4:52);
  • How the BendPak name was born and its offerings for the aftermarket today (6:00);
  • Innovations around BendPak’s CoolBoss product line (11:51);
  • Why BendPak recently opened an industrial complex in Alabama and how it feeds into the company’s strategy (14:17);
  • Potetial growth Jeff sees for BendPak and its aftermarket brands (15:51);
  • Reasons why the company purchased a new California HQ and wants employees to come into the office each day (17:13);
  • How EVs are affecting lifts and wheel service equipment (20:03)
  • Rapid Fire Questions (22:23)

AMN Drivetime is sponsored by AISIN. Find more episodes here.

You May Also Like

CRP’s Mike Palm: How Close Customer Ties Yields Success (Audio)

Learn how Palm has led the company’s aftermarket product management to ensure CRP’s future success.

Drivetime_ Mike Palm- CRP Industries

When Mike Palm tells you he's a jack of all trades at CRP Industries, he's not lying. Just look at his resume. He started with the company in 1986 as a graduate of Shippensburg University, just outside of Harrisburg, Pennsylvania. He found a marketing assistant job at CRP through a newspaper ad. In the early days, he became involved in product development, digging into vehicles to look at parts that CRP could create. He also dipped his toe in cataloging, sales support and supplier development in CRP's early years.

Building Strength Through Partnerships with AWDA’s Ted Hughes

Aftermarket veteran Ted Hughes shares the changes he’s experienced and lessons learned through 30+ years in the aftermarket.

Rick Schwartz: M&A Trends Affecting the Aftermarket [Audio]

Schwartz Advisors’ Rick Schwartz delves into his career history and the breadth and depth of the firm’s expertise.

The Four P’s of GSP’s Growth with Michael Ceritano (Audio)

Ceritano describes how he worked his way up in the industry and what he feels has been integral to the company’s success.

Drivetime_ Ceritano-Michael GSP North America
Autologue’s Jim Franco: Opportunities in Today’s Market

Hear Franco’s thoughts on today’s aftermarket and opportunities for jobbers he’s building at Autologue.

Drivetime Jim Franco Autologue Quick hits
Other Posts
Roger McCollum, UAF Chairman, Talks Education Impact on the Aftermarket

McCollum discusses how UAF helps supports aftermarket growth through scholarships, and the goals for the future.

Roger McCollum, UAF Chairman, Talks Education Impact on the Aftermarket
BendPak Announces Longer-Lasting LITESTIX Work Light

A larger battery keeps the rechargeable hands-free light shining bright for up to 7 hours, BendPak said.

BendPak Announces Longer-Lasting LITESTIX Work Light
Schaeffler and Sustainability with Jerry Conroy

Conroy shares insights into his career trajectory, the evolving landscape of the company’s aftermarket operations, and its commitment to innovation and sustainability.

BendPak Founder Don Henthorn Passes Away

Henthorn grew the company from a small machine shop to global leader in car lifts and garage equipment.