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Behind The Scenes Of The Alliance Winter Meeting

More than 600 shareholder owners and channel partners registered to attend the virtual event.

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The Aftermarket Auto Parts Alliance, headquarters for Auto Value and Bumper to Bumper, held its 2020 Winter Shareholder meeting in early December. More than 600 shareholder owners and channel partners registered to attend the virtual event, which included a virtual cocktail reception for the Alliance’s Latin America contingent; a shareholder-only general session featuring updates from Alliance headquarters and its IT, product and sales & marketing departments; a report from the board of directors executive committee; quick-hit interviews with some of the group’s valued channel partners; and a channel-partner town hall.

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