AKRON, Ohio – Babcox Media Inc. is pleased to announce the appointment of Randy Loeser to the position of publisher of Tire Review, one of the longest-running business-to-business publications in the U.S. and Babcox’s first media property. As publisher, Loeser will oversee the day-to-day management of the Tire Review brand, including advertising sales for the brand’s print and digital properties.
"Tire Review has had only nine publishers in its 114-year history, two of whom were named Babcox," said Bill Babcox, President of Babcox Media. "My grandfather, Edward Babcox, and my father, Tom Babcox, both led the magazine during exciting times in the tire industry. Randy joins us now at a time of great momentum and opportunity for tire dealers. We’re confident that the energy, excitement and ideas Randy brings will be key not only to maintaining Tire Review’s clear leadership position in the market, but also to the continued growth of Babcox Media."
Loeser comes to Babcox Media from LINQ2 Communications, where he served as vice president of sales and operations since 2010. Bringing more than a decade of business-to-business publishing experience to his new role at Babcox, Loeser has also worked for several national B2B publishers in a variety of roles, including publisher, director of business development, marketing director and Internet products manager.
"While my professional background is based in media and communications, I grew up learning from my father, a lifelong automotive technician, so I’m equally as comfortable in the aftermarket world as well," said Loeser. "I’m looking forward to utilizing both my professional and personal experiences in my new role as publisher of Tire Review. It’s truly an honor to lead such a highly regarded brand."
Loeser is a graduate of John Carroll University with a bachelor of arts degree in communications. He can be reached at [email protected] or 330-670-1234, ext. 285.
About Babcox Media Inc.
Babcox Media Inc. (www.babcox.com), founded in 1920, is a business-to-business magazine, e-media, research and custom publishing company serving the automotive aftermarket, tire, performance, collision, commercial trucking, engine building and powersports markets. Today, Babcox publishes 14 vertical market print properties, 15 industry-specific websites, eight electronic newsletters and other Internet-based media, in addition to offering custom publishing and video production services, market research and list rental options.
About Tire Review
Serving the tire industry for 114 consecutive years, Tire Review (www.tirereview.com) is North America’s most respected tire industry publication. It is also the flagship magazine of Akron-based Babcox Media Inc. Tire Review, focused on helping independent tire dealers improve their businesses, delivers a broad range of vital market and business intelligence to more than 32,400 monthly readers.
