AWE Tuning Announces Plans For BMW Performance Line - aftermarketNews

AWE Tuning Announces Plans For BMW Performance Line

WILLOW GROVE, Pa. – AWE Tuning has announced plans to aggressively enter the BMW market in the first quarter of 2015, with major exhaust products launching in January followed by intake and intercooler upgrades.

“It’s been a year in the making,” said AWE Tuning VP of Marketing Jesse Kramer. “After almost two-and-a-half decades in the European performance space, starting in Volkswagen, moving quickly to Audi and then Porsche, BMW was the next logical expansion to benefit from AWE Tuning’s approach to performance engineering.”

Over the next couple of weeks, AWE Tuning says it will be rolling out an introductory campaign to introduce the BMW market to AWE Tuning, with a full release happening later this month. The introduction will happen across major forums: Facebook, Instagram, YouTube, email and via AWE Tuning’s international network of dealers.

AWE Tuning Merchandising Specialist William Duray added that the company also is expanding access to the company’s special pricing on third-party suspension, braking and other categories dating back to model year 2000 BMWs.

The BMW line from AWE Tuning will be available on www.AWE-Tuning.com/BMW as well as through AWE Tuning’s network of premier dealers, globally.

A teaser video on the new BMW line can be viewed here.

To learn more, visit www.AWE-Tuning.com/BMW.

 

See Also:

You May Also Like

Cooper Standard Issues Corporate Responsibility Report

Titled “Commitment to Excellence,” the report provides updates on key sustainability targets, initiatives and ambitions.

Cooper-Standard-Issues-Corporate-Responsibility-Report

Cooper Standard issued its 2023 Corporate Responsibility Report (CRR), titled "Commitment to Excellence," providing updates on key sustainability targets, initiatives and ambitions.

"Our commitment to ESG strengthens our team, partnerships and business, which are all vital for attracting talent, maintaining a robust supply base and developing innovative, cost-effective solutions," said Jeffrey Edwards, chairman and CEO, Cooper Standard. "Despite ongoing industry changes, we persist in growing stronger and focusing on drivers of long-term value creation, aligned with our purpose of Creating Sustainable Solutions Together."

Dana Releases Rear Semi-Float Axles for Jeeps 

The axles provide Jeep owners with a direct-fit, bolt-in upgrade solution that is built for superior strength inside and out, the company said.

DANA Axle
Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
Hitachi Astemo Partners with Team Penske on 2024 INDYCAR Program

The upcoming 2024 season marks the 13th year of partnership between Hitachi Astemo and Team Penske.

Federated Announces New Affiliate Member
Dayco, Kalitta Motorsports Announce Partnership

Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts.

Dayco, Kalitta Motorsports Announce Partnership

Other Posts

Mevotech Expands Coverage with 188 New Part Numbers

The release covers domestic and import passenger vehicles, pickup trucks, vans, SUVs and EVs, up to the 2023 vehicle model year.

Mevotech-Expands-Coverage-with-188-New-Part-Numbers
MAHLE Finalizes Sale of its OEM Thermostat Business

As part of the transaction, ADMETOS is taking on around 600 employees in six countries.

MAHLE finalizes sale of its OEM thermostat business
Submissions Open for 2024 Technology Innovation Award

Submissions for the MEMA Aftermarket Suppliers’ Business Technology Council Aftermarket Technology Innovation Award are due by August 16, 2024.

MEMA’s McCarthy, Wilson Provide Right to Repair Updates
Shifting Gears: Lauren Beaulieu’s Rise in the Automotive Aftermarket

Beaulieu recently participated in the Advance/Worldpac STX Supplier Training Expo, where she addressed a topic close to her heart: education in the aftermarket.

WATW Lauren Beaulieu Advance Auto Parts