The Automotive Distribution Network held its 2017 Customer Appreciation Exposition in Cancun, Mexico, at the Grand Fiesta Americana Coral Beach, where nearly 1,000 customers, warehouse distributors and vendors were in attendance.

“The 2017 Expo was designed as a customer incentive trip where members, customers and vendors could convene in one location to have fun and exchange ideas,” said David Prater, president of the Network. “Since many of the members already offer earn-back programs to their customers, we tied into their existing promotions, while giving customers the opportunity to enjoy a great vacation at a reduced rate.”

The 2017 event was held at the Grand Fiesta Americana, where attendees spent five days and four nights at one of Mexico’s premier tourist destinations. Network staff was on-hand to help during the check-in process, to distribute gift bags and to make guests feel welcome. A welcome party was held on Friday night.

“Through reduced travel rates and Network members’ earn-back programs, we were proud to assist our customers in getting some much-needed time off,” said Gil Gunn, vice president of Product. “I was proud to attend this year’s event because I enjoy helping to foster loyalty and camaraderie within the group in such a gorgeous location.”