DANBURY, Conn. — The Autolite team is ready to put its spark plugs to the test with The Autolite Challenge, a comprehensive new program for 2010 that combines an online instant-win game and money-back guarantee for consumers, and a training and rewards opportunity for technicians.
      
“By far, this is the biggest promotion we’ve ever launched as a brand,” said Duane Pekar, director of marketing, ignition, for Honeywell Consumer Products Group. “We really want to challenge consumers and technicians alike to use our spark plug products and see for themselves that we are ignition system experts with a line of products that offer OE-quality performance for virtually any vehicle, import or domestic.”
      
National Consumer Promotion
The Autolite Challenge national consumer promotion gives do-it-yourselfers the opportunity to put Autolite spark plugs to the test. From March through August, consumers who purchase four or more Autolite plugs will receive a tear sheet provided by participating retail outlets that directs them to www.autolitechallenge.com. Once they register online, consumers are entered for a chance to win a grand prize of free gas for a year and they could even be the daily instant winner of a $50 gas card. Plus, they’ll be covered by the OE-quality performance Autolite Money-Back Guarantee. 
      
The consumer promotion will be publicized via a national multi-million dollar radio and online media campaign. To help drive interest in the promotion, the brand is providing its retail customers with point-of-sale material – including window and door clings, counter cards, counter mats, tear pads, shelf danglers and shelf blades.
      
The Autolite Challenge Professional Technician Program  
The second portion of the promotion, The Autolite Challenge Professional Technician program, is an in-depth training opportunity for professional technicians focused on ignition systems. Starting in March, techs will have access to a new monthly online training module created exclusively by Autolite engineers and ignition experts. Each module will cover a topic of professional interest, including six relevant questions. The modules will cover specifics about ignition systems in an in-depth, easy-to-understand format.
      
Technicians who complete each module will earn a "virtual badge" of recognition and will receive entry into a sweepstakes for a chance to win a one-year lease on a new 2010 Chevrolet Silverado truck. The more modules they complete, the higher their chances of winning. At the end of the training period, the first 3,500 technicians who have completed all six modules will receive a Carhartt jacket and framed certificate of completion. Professional technicians are encouraged to enroll at www.autolitechallenge.com/PRO in March 2010.
      
Both promotions will run simultaneously from March 1 – Aug. 31.

For more information, log on to www.autolite.com.