Auto Care Connect to Feature Trend Hunter’s Chief Futurist

Auto Care Connect to Feature Trend Hunter’s Chief Futurist

Armida Ascano will be one of the keynote speakers at the event, May 5-8 in Chicago.

The Auto Care Association announced the first of its anticipated keynote speakers at the 2024 Auto Care Connect event, May 5-8 in Chicago, at the Hyatt Regency Chicago. The first confirmed keynote speaker is Armida Ascano, chief content officer, Trend Hunter.

“Trend Hunter is a renowned source of inspiration for industry professionals, aspiring entrepreneurs and the insatiably curious. With an impressive monthly view count of 20,000,000, Trend Hunter AI stands as the world’s largest and most popular trend community. By leveraging big data, human researchers and AI, Trend Hunter identifies consumer insights and deep dive opportunities for the world’s most innovative companies. Their research and workshops have already helped over 1,100 brands, billionaires and CEOs,” the Auto Care Association said.

As the founder of Trend Hunter’s Futurist team, Ascano coaches the company’s innovation speakers and develops frameworks on the future of innovation, technology, marketing, lifestyle and culture, while co-creating custom workshops for clients. With these tools in her arsenal, she has helped hundreds of brands innovate—including Red Bull, TOMS and Samsung—and has spoken at conferences like Foresight and Trends, OmniShopper, Future Festival and Dreamforce.

Ascano has curated and studied over 50,000 trend case studies and one billion views of traffic, making her an expert in internet culture and consumer behavior in the digital age.

At Auto Care Connect, Ascano will dig into the demographic evolution and not only highlight the major generational demographics, but show how consumers who share the same overarching generation can also greatly differ from one another and can be further segmented into micro-generations. Industry professionals will glean valuable insights on the trends relevant to those micro-generations alongside consumer behavior and innovative strategy takeaways to help drive growth in a highly competitive market, the Auto Care Association said.

To register and learn more about the developing education and sessions at 2024 Auto Care Connect, please visit

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