Auto Care Association Expands Market Performance Insights

The Auto Care Association announced the release of five new product lines, as well as the addition of what it says is a “new leading-edge Annual Unit Volumes metric” that are now available for 25 product groups in Demand Index.

The Demand Index, housed on the Auto Care TrendLens platform, helps aftermarket companies know how their products are performing against the market with the only tool that provides hard part and other parts performance data from point of sales transactions, according to the Auto Care Association.

With this update, Demand Index users can now see how many units of these products were sold for the calendar year, providing true market share value. This data is available yearly at the national level. Users can expect more Annual Unit Volumes for Demand Index product groups to be released monthly.

In addition, “an innovative new metric is also available: the ‘Rest of the Market’ data view” is available for product groups that have Annual Unit Volumes released, the Auto Care Association added. This data will be published simultaneously with the units, segmented by region, and will be readily available on a monthly basis. This new update is exclusively available to Demand Index data contributors and their suppliers as long as they are Demand Index subscribers.

“This feature will provide data contributors with dynamic insight into their relative sales performance and changes in their market share on a monthly basis,” said Daniel Zenko, director, data innovation, Auto Care Association. “The visibility into market performance coupled with the granularity and segmentation that the Auto Care Demand Index provides is an incredible competitive advantage.”

The five new product lines available include: