Aptiv Partners MIT Media Lab Spin-Off Affectiva To Enable the Next Generation Vehicle Experience 

Aptiv Partners MIT Media Lab Spin-Off Affectiva To Enable the Next Generation Vehicle Experience 

To further support the commercial partnership, Aptiv has made a minority investment in Affectiva.

Aptiv PLC has signed a commercial partnership agreement with Affectiva, a Boston-based MIT Media Lab spin-off focused on human perception artificial intelligence (AI). The partnership is intended to deliver “scalable software derived from deep learning architectures to enhance perception capabilities in advanced safety solutions and reimagine the future of the in-cabin experience,” according to the two companies.

Affectiva’s patented software is the first multi-modal interior sensing solution to unobtrusively identify, in real time, complex cognitive states of vehicle occupants, the company claims. Built with large amounts of real world data, the technology can unlock deep understanding of the state of occupants in a car to deliver a highly flexible platform that will scale with evolving safety standards and future mobility needs.

“Just as perception and detection of objects outside the vehicle are critical enablers of autonomous driving, there is an increasing need for intelligent sensing inside the cabin,” said Kevin Clark, president and CEO of Aptiv. “This partnership with Affectiva will extend Aptiv’s leadership position in perception systems by complementing our portfolio with enhanced interior sensing capabilities. Using Human Perception AI this offering will improve safety and strengthen the ride experience.”

“Integrating Affectiva’s deep learning-based software into Aptiv’s connected vehicle platform will enable OEMs, on-demand mobility providers and fleet management companies to build intelligent vehicles that understand every facet of the human experience within a vehicle,” said Dr. Rana el Kaliouby, co-founder and CEO, Affectiva. “We are excited to partner with Aptiv to accelerate the deployment of automotive grade in-cabin sensing AI that will enhance road safety and redefine the mobility experience.”

Aptiv and Affectiva will be working closely together in commercializing advanced sensing solutions for OEM and fleet customers. To further support the commercial partnership, Aptiv has made a minority investment in Affectiva.

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