Cars.com has revealed new research that shows Americans’ interest in electric vehicles is on the rise. Sixty-six percent of respondents in Cars.com’s national survey stated an increased desire to buy an EV after hearing President Biden’s infrastructure plans to invest $174 billion in the EV market, including a national network of 500,000 EV charging locations by 2030.1 However, 81% of respondents report that barriers remain, obstructing the path to purchase.1 Nearly 20% of Americans report the lack of SUVs in the current EV lineup as a critical factor in the desire to purchase a traditional gasoline vehicle.1 But, excitement is growing with the highly anticipated release of affordable electric SUVs such as the 2021 Volkswagen ID.4 and the Tesla Model Y; that interest is further enhanced by the 2021 Ford Mustang Mach-E all-electric SUV, Cars.com’s 2021 Best Eco-Friendly Car of the Year. Since hitting local dealership lots in December, the Mach-E accounts for 34% of total EV search share on Cars.com, the highest among any EV or hybrid vehicle on the site.2
1 Cars.com’s survey results April 2021; 1,056 responses
2 Cars.com internal data