SEMA Businesswomen’s Network (SBN) announced that the charity auction of its 2021 Ford Bronco Wildtrak built exclusively by female automotive professionals and enthusiasts had a final winning bid of $59,600. The collaborative effort was a hit at the 2023 SEMA Show, according to SBN, and the week-long bidding war raised awareness for the SEMA Businesswomen’s Network and the SEMA Cares charity effort.

By auctioning the all-female-built Bronco this year, SBN said it hopes to expand the level of care it can provide in the coming years.

A diverse group of female volunteers from various sectors of the automotive industry contributed to the project from its inception to its unveiling at the SEMA Show in 2022. Volunteers representing both U.S. coasts and Canada came from a wide range of cultural backgrounds and included veterans, students, multi-generational family duos including mothers and granddaughters, automotive technicians, race-car drivers and accomplished car-building sisters, SBN said.

“This build really highlighted the talent and growing involvement of women in the automotive industry,” said Nicole Bradle, SBN council director. “The decision to use this build to give back to the community through SEMA Cares was an easy one, and the positive effect it had on the women who participated and the connections they made will last a lifetime.”