TP Commercial Solutions LLC has appointed Alex Vitale as its new CEO for North America. The appointment is effective immediately. Vitale brings more than 20 years of global tire industry experience to lead the company’s efforts and expansion in the commercial truck and fleet markets in the U.S. and Canada.
“I look forward to continue driving the expansion of Pirelli-branded Truck, Bus, Agro, and OTR businesses in North America. It’s an exciting time for the company and we will build on our product launches this year through further product development and offerings for the market,” said Vitale.
Born in Italy and raised in the U.S., Vitale has 20 years of experience working with leading international companies in the U.S., Canada, Europe and emerging markets such as the Middle East, Africa, Russia, Eastern Europe and South America. Prior to this appointment, Vitale was the general manager AGRO/OTR Global for Pirelli Tires.
Past positions include Kal Tire, vice president, International Sales & Marketing, and nine years at Goodyear as business unit manager for EMEA & India.
TP Commercial Solutions is an entity of Prometeon Tyre Group, the former Pirelli industrial business unit that supplies commercial truck tires and fleet solutions to the global market.
