PLYMOUTH, MI — Charles Pariano recently joined AISIN World Corp of America as its new manager North American Aftermarket sales. In this role, he will be responsible for sales and marketing strategies in North America.
As an automotive parts distributor, AISIN sells a wide range of products worldwide, including brake and chassis, drivetrain and engine products. Based in Plymouth, MI, the company established its U.S. headquarters in 1970.
Prior to joining AISIN, Pariano spent the past eight years working in the battery segment, in various management positions with U.S. Battery Manufacturing Co. and Douglas Battery. Before that, he was responsible for aftermarket sales in North America with Schrader Bridgeport International from 1997 to 1998. He was with Modine Manufacturing Co. from 1985 to 1997, holding several positions, including national account sales manager, where he was responsible for the development of sales and marketing programs to national accounts and special market customers.
Pariano has received numerous honors and rewards from the aftermarket industry during his career.
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