The Auto International Association (AIA), a segment of the Auto Care Association, is accepting entries for the 2015 AIA Import Product and Marketing Awards. The awards honor brands and companies for their programs for import nameplate cars or trucks, and are open to all AAPEX exhibitors. Entries and award winners will be recognized during AAPEX this November in Las Vegas.
This year’s awards feature a new category:
- Best Social Media Campaign for Import Cars or Trucks Product and/or Brand Marketing
Returning categories include:
- Best Overall Import Aftermarket Product or Product Line
- Best New Product or Product Line for Import Cars or Trucks
- Best Performance Product, Accessory or Functional Fluids for Import Cars or Trucks
- Best New Tool for Repairs on Import Cars or Trucks
- Best Problem-Solver for Import Cars or Trucks
- Best Packaging of a Product for Import Cars or Trucks
- Best Merchandising/Advertising of a Product for Import Cars or Trucks
- Best Print or Electronic Catalog of a Product Line for Import Cars or Trucks
- Best Website Presentation of Product(s) for Import Cars or Trucks
Entries will be displayed in the AIA showcase at AAPEX, prominently located at the show entrance on the lower level of the Sands Expo Center with signage directing buyers to company booths. In addition, all entries will receive yearlong exposure, with winning entries highlighted on the AIA website.
Click here for the 2014 AIA Import Product Awards gallery.
The awards will be presented at a press conference at AAPEX on Nov. 3. Award winners receive a full-page post-AAPEX ImportCar ad, and will be recognized at the AIA Luncheon and Awards Program on Nov. 4.
Click here for the 2015 AIA Import Product and Marketing Awards entry form, including judging criteria for each category. Entry forms received by Aug. 31 will be eligible for early-bird discount fees. Entries received by Sept. 15 will be included in pre-AAPEX publicity in the October issues of ImportCar and Counterman magazines.
For more information, click here, or email Rosemary Perry at [email protected].
