CHICAGO, Ill. – With a theme of “Aftermarket Next: Insights on a New Generation of Customers and Employees,” the 15th edition of the Global Automotive Aftermarket Symposium (GAAS) will be held Tuesday, May 18 and Wednesday, May 19 at the Hyatt Regency near Chicago. 
“Let’s face it, the way many of us have done business has radically changed,” said Dave Caracci, GAAS chairman. "New technology has enabled our industry to reach a new breed of customers and employees through Twitter, YouTube and Facebook. This year’s GAAS will provide attendees with profitable insights so their companies can walk away with new strategies, marketing initiatives and research to help them reach this new generation."
Among the presentations that will address the theme are:
· “Turnaround Growth & Survival Through People” with Jim Wright, chairman & CEO, Tractor Supply;
· “Gen Y: Shifting Away From Cars” with Mike Cooperman, senior director of Marketing, J.D. Power Web Intelligence;
· “Supplying 2 a nu gNR8N: Are You Ready for What’s Now? Innovations in Marketing & Branding,” a panel discussion with Jim Brown, director of Marketing Services Honeywell; Jeff Koviak, director of national sales, Tenneco; and Alicia Smales, vice of president of marketing, Snap-on.
In addition, GAAS 2010 will feature presentations on the Chinese aftermarket, a new mindset to capture unperformed maintenance, restructuring of the automotive industry and its impact on the aftermarket and a panel discussion with shop owners and specialty manufacturers on how to service tomorrow’s cars.
To help promote GAAS, industry leaders are invited to connect with the event through social media at Facebook, YouTube, LinkedIn, and Twitter.
The annual two-day Global Automotive Aftermarket Symposium brings together industry leaders and experts to examine the issues and trends affecting the automotive aftermarket and influencing its future. For more information on GAAS 2010, visit www.globalsymposium.org or phone (301) 654-6664.
