SAN ANTONIO – Aftermarket Auto Parts Alliance has announced the addition of Daniel Rader as senior product director. Rader brings extensive industry experience with him to this newly created position. 
Most recently, Rader was with CARQUEST for 11 years in a host of product management positions from product merchandising manager to vice-president Global Sourcing. Prior to his tenure with CARQUEST, he worked for APS Holdings (d.b.a. Big A Auto Parts).
Rader is a graduate of the University of the Aftermarket Leadership 2.0 Program and an ASE Certified Parts Specialist. He currently is a member of the AAIA Category Management Committee.
“The information we’ve been collecting and the tools that have been created, such as our new Inventory Optimization Tool (IOT), enable our shareholders the clinical information to make sure they have the correct inventory on hand at each and every location to service their respective marketplaces. Dan will be a tremendous asset in deploying this tool and others that will assist our membership in working capital and gross margin improvements,” said Wayne Butts, vice president of product management.
“As I move toward a new role in 2010, I’m delighted to see this position, and specifically Dan, added to our Product Team. Our organization continues to get stronger and I could not be more proud,” added Richard Morgan, president and CEO.
