Affinia Global Brake & Chassis Names Senior Vice President Sales

Bruce Tartaglione comes to Affinia from United Components Inc. of Evansville, Ind., where he served as vice president of traditional aftermarket. In this position, he was responsible for coordinating aftermarket sales for four business units, while piloting a digital marketing initiative. He has also previously held management positions with Standard Motor Products and BWD (Echlin/Dana). Throughout his career, Tartaglione has worked closely with retail customers on strategic marketing initiatives while fostering corporate cultures that support long-term aftermarket relationships.

ANN ARBOR, Mich. – Bruce Tartaglione has been named senior vice president of sales for Affinia Global Brake & Chassis. In his new position, Tartaglione will be responsible for management of a global sales organization representing the Raybestos brand and private label offerings. He has more than 30 years of leadership experience in the automotive aftermarket.

“Bruce brings a strong customer-centric focus to his new position with a long track record of successfully identifying product and service needs, coupled with quickly bringing innovative solutions to market,” said H. David Overbeeke, president of Affinia Global Brake & Chassis. “Best of all, Bruce champions a value-added sales approach, anchored in exceptional customer service, category management, marketing and technical training that are essential complements to our World Smart business strategy of offering consistently high quality and competitively priced products.”

Tartaglione comes to Affinia from United Components Inc. of Evansville, Ind., where he served as vice president of traditional aftermarket. In this position, he was responsible for coordinating aftermarket sales for four business units, while piloting a digital marketing initiative. He has also previously held management positions with Standard Motor Products and BWD (Echlin/Dana). Throughout his career, Tartaglione has worked closely with retail customers on strategic marketing initiatives while fostering corporate cultures that support long-term aftermarket relationships.

“Today’s successful sales organizations combine an intense focus on product innovation, digital-based marketing and responsive customer service, all within a global perspective on supply chains,” Tartaglione said. “Affinia Global Brake & Chassis has established itself as a leader in the aftermarket with its World Smart approach, and I look forward to joining a team clearly on the leading edge.”

Tartaglione is active with several aftermarket trade organizations, including service on the AAIA Marketing and Membership Committee since 2007 and membership with the AWDA Manufacturers’ Advisory Council since 2005. He attended Lakeland College in Mentor, Ohio.