RESEARCH TRIANGLE PARK, N.C. – Know Your Parts, the industry awareness campaign spearheaded by the Automotive Aftermarket Suppliers Association (AASA), will demonstrate at its exhibit at AAPEX the differences between low-quality parts and brand name parts backed by full-service aftermarket suppliers.
AAPEX takes place Nov. 2-4 at the Sands Expo Center in Las Vegas. The AASA Know Your Parts exhibit will be in Sands booth No. 3800, just inside the upper level main hall entrance.
“Determining a part’s quality can be difficult. Generic, low-quality parts may appear identical to quality parts – but it’s impossible to see the poor quality inside,” said Steve Handschuh, president and COO of AASA. “These parts pose a potential threat to the safety of the motoring public and repair professionals. That is why we have dedicated our Know Your Parts display at AAPEX to demonstrating the differences in aftermarket components and educating aftermarket professionals who are participating in the annual event.”
At AAPEX 2010, the AASA Know Your Parts campaign also will introduce other tools to assist in spreading the word about the importance of quality aftermarket parts and products, Handschuh said.
“AASA will host its annual ‘Media and Member Luncheon’ on Monday, Nov. 1, to discuss our new Know Your Parts tools and to make major announcements concerning the campaign and other AASA initiatives,” he added.
The AASA Know Your Parts exhibit for AAPEX 2010 has been organized by Jack Cameron, AASA vice president, and AASA Marketing Executive Council (MEC) members. It will visually depict the difference between low-cost, low-quality aftermarket parts and parts from full-service aftermarket suppliers. Displays include cutaways and diagrams of parts showing the difference low-cost manufacturing and materials can make, videos detailing quality comparisons and more.
Companies participating in the AASA Know Your Parts exhibit are:
· ACDelco
· MAHLE Clevite
· Aftermarket Business World
· Mann + Hummel USA Inc.
· Affinia Group Inc.
· Motor Magazine
· Babcox Media
· NGK Spark Plugs (USA) Inc.
· Bendix Commercial Vehicle Systems LLC
· The Penray Co. Inc.
· Continental
· Remy International Inc.
· Dayco Products LLC
· Robert Bosch LLC
· Delphi Corp.
· SKF
· Federal-Mogul Corp.
· Tenneco Inc.
· Four Seasons Division of Standard Motor Products
· TRW Automotive
· Walker Products Inc.
· Gates Corp.
· Wells Manufacturing Corp.
· The Greensheet
· ZF / Sachs
“We have been pleased with the industry-wide support that the AASA Know Your Parts campaign has received since its launch at AAPEX 2009,” Handschuh said. “We appreciate the efforts of the AASA member companies who are participating in this year’s AAPEX exhibit and all those who support the campaign year-round,” he added.
Details about the campaign are available after AAPEX at the AASA Know Your Parts website.
AASA members interested in participating in the Know Your Parts exhibit should e-mail Jack Cameron.
