PHOENIX, Ariz. – Heri Automotive, manufacturers of premium quality 100 percent new constant velocity (CV) drive axles for the North American aftermarket, has received a 2011 Automotive Communications Award (ACA) in the Business to Business awards category for the company’s new Corporate Image Campaign.
The award was presented during the Car Care Council Women’s Board reception, which took place during the 2011 Automotive Aftermarket Products Expo (AAPEX) last month in Las Vegas.
To help support its 2011 aftermarket product launch, Heri Automotive worked with The Marx Group, the company’s agency of record, to develop a new corporate identity. The new campaign included a branding strategy, logo, website, video, sale support materials and distinctive packaging.
The Automotive Communications Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. This year, the Women’s Board received a record 178 ACA entries.
