ACWORTH, Ga. — Some of the nation’s top automotive repair shop owners will share their expertise at Mudstock 2011 – an annual training summit that offers attendees the opportunity to learn innovative management techniques, share information and practice strategies that will help them prosper.

Presented by Mudlick Mail, a provider of direct mail services for the automotive repair industry, Mudstock expects to draw more than 100 service center owners from around the country. The interactive training summit will be held Sept. 27-29 at the Barnsley Gardens Resort just north of Atlanta, in the foothills of the Blue Ridge Mountains. Amidst this beautiful background, industry experts will provide guidance on a wide variety of topics, including:

• Improving time management

• Motivating employees to improve production

• Increasing the expertise of sales staff

• Building a female client base

• Managing high-volume stores and multiple locations

• Strategies for future growth (when and how to grow)

In addition to learning from industry leaders, Mudstock attendees also will hear from NASCAR racing legend Bill Elliot, who will offer insight into how he became one of stock car racing’s most accomplished drivers. A former champion of the NASCAR Sprint Cup Series, Elliott will share success strategies and techniques to stay motivated. Elliott was inducted into the Motorsports Hall of Fame of America in 2007. He holds track records at both Talladega and the Daytona International Speedway and was voted NASCAR’s most popular driver 16 times. Still a part-time driver, Elliott launched his career in 1974.

Mudstock supplements the webinars and educational information Mudlick Mail provides on its website to help clients utilize advertising more effectively, the company says.

"We want attendees to walk away with tools they can use to become better managers and more profitable business owners," said Mudlick Mail CEO Greg Sands, who also owns more than 20 locations in four states.

Founded in 2008, Mudlick Mail helps automotive repair shops deliver the right message to the right people. The company’s strategically-targeted direct mail campaigns, turnkey service and expert guidance allow shop owners to increase their reach and grow their businesses.

For more information, visit www.mudlickmail.com.