CYPRESS, Calif. – Toyo Tire U.S.A. Corp. has named Amy Coleman as its new senior director of marketing. She is responsible for leading all aspects of the company’s marketing, focusing on business growth while enhancing brand equity and awareness. The department includes advertising, sales promotions, communications, web initiatives, dealer support, sponsorships and events.
Coleman has an extensive marketing background in the automotive industry. She recently served as director of marketing for Fleetwood RV Inc., working in the marketing department for the Fleetwood brand for more than 15 years. During her tenure with the company, Coleman led a wide range of marketing initiatives that helped make it one of the most widely acknowledged recreational vehicle brands in the world.
“This is an exciting time to be a member of the Toyo Tires team as we expand our marketing initiatives into new areas,” said Coleman. “I look forward working with Toyo Tires’ outstanding independent dealer network to further elevate the Toyo brand and to grow our mutual businesses.”
“I am pleased to welcome Amy Coleman as our newest member of the Toyo Tires team,” added Marty Furman, chief operating officer, Toyo Tire U.S.A. Corp. “Amy is highly respected for her success in marketing world-class brands. I look forward to her insight and her future contributions.”
Coleman received a bachelor’s degree in business administration from Stephens College in Columbia, Mo.
