MCHENRY, Ill. — The Raybestos Rewards Program is now giving technicians an even stronger selling advantage, according to Affinia. In addition to the free, branded POS kit and automatic enrollment in the “Gimme a Reward” box top program, professional repair facilities and their technicians can now receive free online training through the rewards program. 
The two current training modules coach technicians in providing business-building customer service when performing brake and chassis repair work.
“We developed the training modules to increase customer satisfaction and overall profitability for the technician,” said Wally Marciniak, director of technical service for Affinia’s Global Brake and Chassis Group.
This training is being launched exclusively to Raybestos Rewards members.
In addition to the online training, Raybestos Rewards members also receive regularly updated POS materials and unlimited access to the Tech Service Hotline. Free consumer rebate programs are automatically mailed directly to the participating technicians, and Tech Service Bulletins are e-mailed on a monthly basis. The technicians also receive a free listing in the dealer locator on the Raybestos brakes website.
“The items in the Raybestos Rewards kit, as well as the tools sent throughout the year, support installers with problem-solving information and business-building messaging,” said Georgianne Dickey, Raybestos brand marketing manager, Affinia Global Brake & Chassis.
The complemintary kit includes Raybestos brand POS materials for the shop. The contents of the 2011 Raybestos Rewards kit (RR11) include: posters, catalogs, training guides, brochures, safety glasses, decals and countercards.
Redeeming Raybestos Rewards points toward merchandise or checks is easy, and shipping is always free, says Affinia. Technicians can choose from 64 items including apparel, tools, sporting goods and popular gift items. Participating technicians can review their personal account activity and view their points total at any time. Their passwords can be changed easily, and they can print a product/point tally sheet to help keep track of their box tops and their Raybestos Rewards points.
For more information on the Raybestos Rewards program or Raybestos brake and chassis parts, visit www.raybestos.com or call 800-323-0354.
