Gates Moves Automotive Aftermarket Customer Loyalty Program Online - aftermarketNews

Gates Moves Automotive Aftermarket Customer Loyalty Program Online

At the heart of the new program, now known as Gates Exchange, is the Gates Exchange website, which features an online process for accumulating, tracking and redeeming Gates-branded product UPCs for merchandise and professional-grade tools.

From autocarepro:news

Gates Corp. has announced significant enhancements to its popular Automotive Aftermarket Customer Loyalty Program, formerly called “Tool Bucks.”

At the heart of the new program, now known as Gates Exchange, is the Gates Exchange website, which features an online process for accumulating, tracking and redeeming Gates-branded product UPCs for merchandise and professional-grade tools. In addition to providing participants in the program greater ease-of-use, the new site will serve as a direct connection to new product information and the Gates online catalog — NaviGates.

In addition to featuring new merchandise, the new program also provides incentives for professional service technicians to educate and recommend Gates products to their customers. Technicians can prevent comebacks by providing a complete repair for their customer’s vehicle and earn more points.

Similar to the old program, points are earned by purchasing Gates-branded products. Technicians save qualifying Gates UPCs and mail them in. Once the UPCs are received, reward points are added to an online account, and an e-mail confirmation will be sent with the account balance. Technicians will be able to log on to the website to check their points balance and redeem merchandise.

Visit www.gatesgx.com for more details.

You May Also Like

ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

ZF Aftermarket announced it launched 36 new part numbers for a variety of braking, suspension and transmission components for passenger cars in the United States and Canda (USC) aftermarket. This includes 10 new part numbers for SACHS Continuous Damping Control (CDC) shock absorbers, bringing the total number launched this year to 60.

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Dana-Expands-Spicer-ReadyShaft-Assembly-Coverage
Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts
HELLA Introduces HELLA BLADE LED 6” Series Auxiliary Lights

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience, the company said.

HELLA-BLADE-LED-6-Series-Auxiliary-Lights
Transtar Announces Agreement for Axalta to Acquire The CoverFlexx Group

Axalta Coating Systems has signed a definitive agreement to acquire Transtar Holding Company’s subsidiary The CoverFlexx Group.

Transtar-logo-on-white

Other Posts

Rislone Introduces New Diesel DEF Treatment 

It keeps diesel exhaust fluid crystal-free and makes SCR and DEF emissions systems maintenance easy, Rislone said.

Rislone-Diesel-DEF
Tint World Expands With First Ohio Location

Tint World Columbus is owned and operated by Josh Vanlandingham.

Tint-World-Expands-With-First-Ohio-Location
Bendix: Air Disc Brake Production has Doubled Since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50%, according to Bendix.

Bendix Bowling Green
MPA: ‘We’re as Strong as Ever’

Chairman, President and CEO Selwyn Joffe discusses what he’d like the aftermarket to know about Motorcar Parts of America.

MPAs-Selwyn-Joffe-Were-as-Strong-as-Ever