CONCORD, Ontario – Two independent distributors of lubricants and automotive parts in Canada have joined the Shell Lubricants Alliance Distributor program.
The Original Parts Warehouse Inc. (OPW) in Concord, Ontario, has signed a three-year agreement with Shell Canada Products and Pennzoil-Quaker State Canada Inc. to serve as a Shell Lubricants Alliance Distributor in Ontario. Magnum Oil, an independent distributor of lubricants and heavy duty products located in Winnipeg, Manitoba, also has signed a multi-year agreement to distribute Shell-branded products in the Province of Manitoba.
Per the agreements, OPW and Magnum will distribute Shell Canada Products and Pennzoil-Quaker State Canada Incorporated’s branded automotive, transport, aviation and industrial lubricants, including those sold under the Shell Rotella, Pennzoil and Quaker State brands.
OPW, a privately held company, was founded in 1999 as a sales, warehousing and distribution organization for heavy-duty truck and trailer dealers. Today, family-run OPW has eight locations across Ontario, and its customer base has expanded to include municipalities, transit authorities, industrial organizations and manufacturing enterprises. As a Shell Lubricants Alliance Distributor, the firm will distribute lubricant products to Shell Associate Distributors, Warehouse Distributors, Buying Groups and independent automotive workshops in Ontario. OPW is headquartered in Concord, Ontario.
“Our Lubricants business has grown through hard work, dedication to one brand and a relationship with Shell Lubricants that is built on honesty, commitment and a shared vision of the future,” said Larry Burns, vice president of operations for OPW. “We are pleased to be able to offer Shell’s leading lubricants products and services to an ever wider array of customers.”
Headquartered in Winnipeg, Manitoba, privately held Magnum Oil was founded in 1995 as a sales, warehousing and distribution organization for automotive and heavy-duty lubricants. Since then, Magnum’s customer base has expanded to include rural school bus divisions, City of Winnipeg Schools, Provincial Air Services and Manitoba Hydro Job sites, as well as municipalities, transit authorities, industrial organizations, local garages, trucking companies and all forms of manufacturing industries.
As a Shell Lubricants Alliance Distributor, the firm says it will provide an excellent standard of service to its existing and new customer base and will supply ongoing training to its sales agents so that they may provide knowledgeable information on all products, and new and improved products and to assist them on any additional information that they may need.
“Magnum Oil is pleased to be accepted as an Alliance Distributor for Shell Canada. We will continue to provide excellent and knowledgeable service that all Shell customers have been accustomed to. We look forward to a long and successful business relationship,” said Keith Micklash, president of Magnum Oil (MB) Ltd.
Shell has been operating in Canada since 1911, and its lubricants businesses Shell Canada Products and Pennzoil-Quaker State Canada are together the country’s leading supplier of consumer lubricants, according to the company. Independent consulting and research firm Kline & Company recently named Shell the lubricants global market share leader for the fourth year running.
