TORONTO – Solenium Group, a provider of technology solutions and services to leading companies in the automotive aftermarket, has announced that aftermarket veteran David Dale has joined the company as senior project manager. With Solenium’s product suite and client base growing quickly, the company said Dale has come on board to manage new deployments and existing customer projects.

David Dale has worked in the automotive aftermarket for more than 17 years. Since getting his start in the industry in 1992 as a research analyst, he has worked his way up through various marketing and product data management roles. He has served as director of technology at Cardone Industries’ sales division and as director of product data services at Dorman Products.

The company noted that the addition of Dale to the Solenium team reflects substantial growth in Solenium’s suite of products and services. The company recently launched Visual SKUs, a suite of product imaging and digital asset management solutions; Talking Pictures 7.0, an aftermarket-specific content management system (CMS) and PieSync, a Product Information Exchange Standard (PIES) publishing tool.

Claudio Di Sano, president of Solenium Group, commented, "With the recent expansion of Solenium’s product suite, our rate of client acquisition has increased significantly. Dave Dale will play a vital role in ensuring that new clients receive maximum benefit from our offerings. With his considerable aftermarket expertise, Dave is just the person to oversee the deployment of our industry-leading solutions.”