JAMAICA, N.Y. — Richard “Rick” Sadewitz has been named vice president – marketing for Silent North America, a supplier of exhaust systems and related products throughout the NAFTA region. Sadewitz will be based out of the company’s U.S. headquarters in the Jamaica section of New York City. 
Sadewitz is a seasoned veteran of the North American automotive aftermarket, and is, perhaps, best known for the two decades he spent as president of Bosal USA Inc., from 1984 to 2004. For the 10 years preceding that service, Sadewitz was the founder and a principal of Impart Inc., a full-line distributor of imported automobile parts, and one of the nation’s largest importer of exhaust system products from several major manufacturers. And, following his 20 years as president of Bosal, he served as a principal of Batteries Plus, a major chain of battery stores.
His experience in exhaust importation, distribution and retailing have afforded him special knowledge of the U.S. aftermarket exhaust products, which he plans to use in building sales of Silent-branded exhaust products. Until recently, Silent was primarily a supplier of private-brand exhaust products, and now selling Silent-branded product through warehouses supplying undercar specialty shops and other service and repair facilities.
Working in concert with the management team at Silent N.A., Sadewitz has already launched a new logo and marketing campaign into the replacement market. Featuring the theme, "We’d like to give you the Silent treatment," the company will emphasize its focus on customer service, with extensive coverage, particularly for popular import and smaller domestic vehicles, along with its extraordinary more than 96 percent order fill rate and same-day shipping.
Sadewitz’s appointment was announced by Barry Spiegel, president of Silent N.A.
"We’re very lucky to have found someone with Rick’s extraordinary knowledge of the exhaust aftermarket," said Spiegel. "I don’t know of anyone else whose experience and knowledge base even approaches what Rick brings to our company. As we continue the launch of our branded product into the North American aftermarket, I’m confident that Rick’s marketing savvy will bring us immediate brand recognition and success in the marketplace."
With U.S. headquarters in Jamaica, N.Y., Silent North America supplies direct-fit exhaust system products for import and domestic cars and light trucks. Silent’s product line of nearly 600 SKUs includes mufflers, pipes, singles and duals, plus flex pipes and all necessary hangers and clamps, all with 95 percent-plus order fill and same-day shipping.
For more information, visit www.SilentNA.com.
