STAMFORD, Conn. — Green Earth Technologies has signed a two-year contract that will name its Ultimate Biodegradable "green" motor oil, G-OIL, the official motor oil of The American Le Mans Series and the International Motor Sports Association (IMSA).
Under the agreement, G-OIL will be used in the Series’ official safety trucks, which will also feature the G-OIL logo. The logo will also appear prominently at all Series races. Green Earth Technologies will utilize the American Le Mans Series and IMSA logos on its product packaging, promotions, publicity materials, advertising and on its website.
This partnership is another significant step in the American Le Mans Series’ efforts to be the global leader in green racing. In 2008, the series created what has become the Michelin Green X Challenge, which awards teams that demonstrate the best overall performance, fuel efficiency and environmental impact during a race. It is also the only racing series in the world in which cars use one of four alternative fuels or energy sources that are virtually the same as what the consumer can purchase at a service station.
"It is a pleasure to partner with the American Le Mans Series as it embarks on its overall green initiative and redefines racing as a socially conscious sport," said Jeffrey Loch, co-founder and chief marketing officer. He added, "The Series is synonymous with high performance and aligning G-OIL with those same quality standards, will give consumers the confidence to go green with their own engines."
"Green Earth Technologies’ G-OIL and their eco-friendly business model is a perfect match for our series," said American Le Mans Series President and CEO Scott Atherton. "This partnership is perfectly suited for our position as the global leader in green racing which has become a big differentiator for our racing series. We anticipate additional environmentally-focused companies to follow Green Earth Technologies’ lead."
