FARMINGTON HILLS, Mich. — Tim Frasier has been named regional president of Automotive Electronics in North America for Robert Bosch LLC. In this position, he assumes responsibility for the automotive electronics business activities in North America, including manufacturing, engineering, finance and sales.

Since joining Bosch in 1992, Frasier has held numerous positions in a variety of areas, including hybrid vehicle technology, engineering body electronics, exterior sensing product development, anti-lock braking systems, traction control systems and electronic hardware development. Before joining Bosch, he held various engineering positions at both Ford and General Motors.

Frasier earned his bachelor’s degree in electrical engineering from Lawrence Technological University in Southfield, Mich., and his master’s degree in electrical engineering and computer control systems from Wayne State University in Detroit. He also studied global management of engineering design and development at Carnegie Mellon University in Pittsburgh.