WAYNE, NJ — StreetGlow, Inc., which produces performance lighting products for the aftermarket, has announced that its Auto-Neon brand of performance lighting products will now be distributed through the national Circuit City retail electronics chain.
Circuit City will offer more than one-third of StreetGlow branded products with the remainder of the line available through special order. StreetGlow products can also now be professionally installed at Circuit City.
In addition, Circuit City has joined StreetGlow as a major associate sponsor of Bullish Motor Racing, the 2003 National Hot Rod Association (NHRA) and 2003 NOPI Drag Racing Association (NDRA) sport compact drag racing champions.
“The StreetGlow brand yields tremendous buying influence and this is a terrific opportunity for StreetGlow to expand with mainstream audiences. This new relationship creates a win-win environment for everyone…we are very excited for the upcoming 2004 selling season and look forward to creating consumer awareness of StreetGlow products in Circuit City stores,” said StreetGlow’s CEO/Founder Jack Panzarella.
Circuit City worked with StreetGlow to develop a full promotional program that in addition to motorsports also includes StreetGlow’s participation in Circuit City’s mobile tour, which includes Hot Import Nights, Formula D Traxion and Mazda SWC.
“StreetGlow has always had a presence at Hot Import Nights, but now our exposure will be maximized through Circuit City. StreetGlow will travel with the Circuit City trailer to thirteen of the seventeen cities in 2004 to energize a growing audience of auto enthusiasts about performance lighting,” said Panzarella.
For more information about Streetglow, visit: www.streetglow.com.
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