Bosch Names Mike Eversole as Category Manager, National Accounts - aftermarketNews

Bosch Names Mike Eversole as Category Manager, National Accounts

Robert Bosch Corp. recently named Michael Eversole as its new category manager, National Accounts. As head of the Category Management Department, Eversole will be responsible for defining category strategies with Bosch customers to increase sales and profitability of Bosch products and the whole category.

BROADVIEW, IL — Robert Bosch Corp. recently named Michael Eversole as its new category manager, National Accounts. As head of the Category Management Department, Eversole will be responsible for defining category strategies with Bosch customers to increase sales and profitability of Bosch products and the whole category.

Before joining Bosch, Eversole served as category manager, National Accounts for Sanford North America. He previously served as director of operations for a leading category management services vendor and served for several years in retail merchandising.

Bosch supplies premium performance auto parts, including spark plugs, spark plug wire sets, oxygen sensors, ignition parts, oil, air and fuel filters, cabin filters, wiper blades, brake pads and rotors as well as starting and charging products, and gasoline and diesel engine management components.

For more information, visit: www.boschusa.com.

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